Mission
Our Mission is to:
- guide clients in the direction of opportunities by equipping them with the best tools, skills and knowledge.
- work in close partnership with clients to bridge their requirements, grow efficiencies, reassure security and sustain achievements

Vision
- Make “fair deals” Always and assist clients in taking informed investment decisions.
- Build goodwill and trust of people, companies and investors through dedicated services of world class standards and integrity; and in the process create wealth for investors, organization and people.
- Keeping pace with changes, each business unit whether large or small, has only one vision – “To be a Leader” in whatever they do. Third Eye Associates is no exception to this, but our vision is more than being a leader, but to be an expert in what we do.

Values
To support our mission, we understand the importance to deliver commitments thereby remaining the first choice for our client’s requirements of consultancy services; wherein we nurture a support system for delivering genuine quality and value for money services to our clients.

We Believe In:
- Building strong client relationships founded on integrity and respect
- Offering value added work
- Being Transparent & Fair
- Working in a collaborative and inclusive manner with clients
- Giving impartial advice
- Basing our business on long term client relationships
- Employing the most qualified, talented and creative people
- Taking on work where we are sure to deliver
- No trial and error methods
- Working only with people who share our values and beliefs

Do’s and Don’ts
While – Preparing a Marketing Plan:
We Do:
- Be clear on the organization’s strategic objectives.
- Adjust the plan to suit the size, culture, and circumstances of the organization.
- Analyze information carefully.
- Consult on and communicate the plan.
- Remember that the plan is a means to achieve objectives, not rigid control mechanism.
- Be aware that planning is a time-consuming exercise.
We Don’t:
- Confuse objectives (what you want to achieve) with strategies (how you are trying to achieve them).
- Spend too long projecting future markets from historical data.
- Let the planners alter the shape of the objectives.
While – Strategic Partnering:
We Do:
- Focus on business logic rather than short-term gain.
- Identify critical issues and potential obstacles.
- Recognize the importance of cultural fit.
- Build in flexible monitoring and measurement processes.
We Don’t:
- Ignore areas of potential conflict.
- Underestimate the resources required (money, time) for major projects.
While – Managing Projects:
We Do:
- Take time at the beginning to define objectives, terms of reference, and the work breakdown structure.
- Appoint someone with the right skill-mix as project manager.
- Ensure access to resources needed as far as possible.
- Build in quality checks.
We Don’t:
- Let small changes creep in without assessing the implications.
- Lose sight of time targets and budget limits.